ABOUT LeCalla: The name LeCalla meaning 'The Beautiful You', brings out the essence of our brand and what we stand for. The entire team at LeCalla believes that what you wear as a jewelry or an accessory is a reflection of your personality, the true You! We want our customers to explore themselves, to feel beautiful and to wear beautiful! LeCalla Hypoallergenic Italian Multi Heart Beaded Bracelet Jewelry Gifts for Women is the pure 925 sterling silver product.